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Friday, March 24, 2017

Wet n wild


         For those who do not know the brand, it is the low cost american makeup company.  What does low cost mean? It means that it is a low-cost brand that is accessible to all pockets, it is known to have several "dupe" (replicas of expensive brands) such as: Cherry bomb dupe of the professional brand Mac cosmetics.

From Los Angeles, USA, wet n wild® arrived with new trends, colors and avant-garde fashion thinking; The secret for all women can achieve the appearance they desire.
Farmacias Ahumada brings exclusively to Chile this brand of makeup full of color, creativity and originality, which make us all look more beautiful than ever.
Its representant at international level is the actress and the American singer Fergie, known for being part of the group The Black Eyed Peas. She is a representative of the brand; bold, modern and full of style.
This is a brand that has not been tested on animals and is certified by PETA (People for the Ethical Treatment of Animals). It is the largest animal rights organization in the world, with more than 5 million members and sympathizers.

Written by: Bárbara Barra
Edited by: Damarys Fuentes
 

Friday, March 17, 2017

Cruelty free makeup

Makeup has always occupied a very important place in the lives of women, although over time has diversified and has even reached the male gender, especially because cosmetics highlight the best features we have and hide the details we do not like. However, in recent years there has been more awareness of the background in cosmetic companies and the trend has come to use makeup free of cruelty, this refers to the product we want to acquire was not, in its manufacturing process, tested on animals. It is very important that we choose cruelty free makeup for many reasons, first because the animals are victims of abuse and torture due to the testing of these products and second because there is a great variety of products that are cruelty free and also low cost.

First we have to know that animals are victims of abuse and torture due to the testing, without going into rugged details we should know that in this process the animals do suffer enough. Millions die every year in laboratories around the world and different types of animals are injected, gassed, forcibly fed and killed for beauty products and personal use, and clearly it is not necessary to perform such tests.

Second there is a great variety of products that are cruelty free and also low cost., we should not think that these products are more expensive because it is possible to mention that there are many brands of high prices and also low cost, depending on the needs of each one.  Also there are many products that are of an excellent quality, everything depends on the company that manufactures them, as with all in general, in the today, in the cosmetics market we can find excellent low cost products as well as more expensive products, besides many brands have started to manufacture their products without testing, some of the biggest brands Price is Kat Von D, Too Faced, Urban Decay, Lime Crime, etc., and among the low cost are Jordana, Elf, Went 'n wild, etc.

According with the already said, it may be concluded that animal experimentation is not necessary in any case, there are better options to create the same and even better cosmetics, without that kind of ill-treatment of animals. For that, there are no reasons for committing these abuses and torture. We should finish killing our animals, because if you think about it, you will probably realize that is a kind of discriminating, because as all we know, they do not have a way to defend themselves.

Written by: Damarys Fuentes
Edited by: Bárbara Barra